May 8th

interior image bd 1st



Exclusive hand-woven artist/designer.

Graduated from Central Saint Martins College of Art & Design

Awarded a commission by The Worshipful Company of Weavers and the Victoria & Albert Museum for a large scale Wall Hanging (2010). This art work is based on the concept of X-Ray Fabric© and currently installed at Saddlers’ House (London). It will join the permanent collection of the V&A in 2013.


Her main concept is “X-ray Fabric

It is based on this title

“To make an invisible world visible”

The story behind this concept is started with a question `What if I could x-ray woven fabrics?’

As you know, weaving is about going ‘over/under’ of two threads. So, warp yarns are basically hidden by fill yarns and fill yarns are also covered by warps. She was curious about this idea.

So, she made translucent woven fabrics with intricate details by applying a unique weave technique to the materials and using a mix of different yarns for the creation. And this is why I picked her as a designer presentation.

Observing the designs we can truly see inside of the material as if we were examining x-ray films. Layers and structures which are concealed in regular fabrics are visible in X-Ray Fabric©.



We can also see the warp as the skeleton of the fabric and the weft as the muscles.

This is the x-ray of her fabric


X-Ray Fabric© appears ethereal when natural or artificial light travels through its structure.

The material reaches another level and seems like its medium changed into the illusion of crystals woven up, or ice.

5 7

An X-Ray Fabric© art work looks different in the light of dawn or dusk as well as when light and shadows are projected onto its surface. Using LED lights or ordinary light bulbs we can achieve countless stunning results.


So,  X-Ray Fabric© looks striking when installed as lit-up panels, space dividers, decorative screens, light boxes, window treatments such as roller panels.

And she also makes limited-edition or one-off collectible design and art pieces such as unique textured wall hangings and coverings, as well as objects such as candle holder & vases.

We have been having a woven fabric for a very long time. And it is one of the most common fabrics. So I sometimes thought woven fabric is a kind of boring textile.  But  researching Rita Parniczky gave me a refreshing chance to experience about new interesting woven fabric.


april 24th

Brand Background

Total Resort wear

Resort wear is a specialized clothing style, for vacations. Sometimes it is known as “cruise wear”, it was originally marketed by “upscale” stores and collections only to very affluent customers who were expected to spend more money for luxurious vacation.

 However, the popularity of resort wear is growing up. And it is not about Hawaiian palm tree printed shirts anymore. It has become a cross-cultural style that signifies relaxation, affluence, and appreciation of nature which portrays a sense of style to the wearer. It is casual, yet very fashionable.

 The style has already been the subject of small runway shows such as J. CrewBanana RepublicLilly Pulitzer, and Tommy Bahama. And now, other leading designers are now jumping onto the stream too. Chanel,Oscar de la RentaMichael KorsJohn GallianoMatthew WilliamsonAnna SuiPrada and many other designers have shown resort wear in their collections.


 By the more people want to go vacation and look sophisticated, we are going to make a brand which meet the needs. 



April 22nd


I was working on Naming for our brand.

And we have some of names in our minds

Via Jante means a traveler in Spanish

Con Grazia means With Grace in Itailian

and we are thinking of naming as Jet

Jet has a sense of flying to somewhere and Jet is the name of our desinger Keyana Jerter.

and I attached a pdf file of naming designs.


And this is a map of positioning. 

We are going to make feminine, sexy and luxurious resort wear brand. 

brand positioning



April 17th

Market Environment

  1. Social Environment

–       the importance of cultural, leisure and vacation is increasing

–       ‘Trading UP’ Trend ; Increasing the number of a product, improving its quality, or backing it with a superior level of service to justify a higher price.

“Middle-market consumers have more discretionary income than ever before and are willing to pay extra for “new luxury” goods and services-items that deliver higher quality, technical advantages, and superior performance to conventional products. Above all, consumers are looking for emotional engagement- they look to products to help them manage the stresses of everyday life”

2. Technological Environment

–       Social Network

Facebook : 5.5billon people joined, 1.5million postings a day.

Tweeter : 1.5billion users, 2.5 accounts made a day, 50 million tweets a day.

You tube : The second largest search engine following Google.

3. Political Environment

–       The importance of corporate social responsibility gets increasing

–       Smart consumers are increasing : who concern about company’s morality and fair trade.

4. Economical Environment

–       Resort wear market is getting bigger

–       More prestige brands and designers are launching Resort line and Collection ( Marc Jacobs, Channel, Isabel marant etc)

–       Women’s income is increasing

“The rise of a new emerging market, one that may end up being the largest and most powerful of all is women. Women are now poised to drive the post-recession world economy, thanks to an estimated $5 trillion in new female-earned income that will be coming on line over the next five years. Worldwide, total income for men ($23.4 trillion) is still more than double that for women ($10.5 trillion), but the gap is poised to shrink significantly because the vast majority of new income growth over the next few years will go to women, due to a narrowing wage gap and rising female employment. That means women will be the ones driving the shopping” – Research from the Boston Consulting Group,

* Target segmentation

–       American middle market with more disposable income than ever.

–       People who take shopping tips from Oprah and Martha, swear their washing machine makes them happy, and dine at “fast casual” restaurants instead of burger chains.

This pdf file is the segmentation of target

segmentation pdf