april 24th

Brand Background

Total Resort wear

Resort wear is a specialized clothing style, for vacations. Sometimes it is known as “cruise wear”, it was originally marketed by “upscale” stores and collections only to very affluent customers who were expected to spend more money for luxurious vacation.

 However, the popularity of resort wear is growing up. And it is not about Hawaiian palm tree printed shirts anymore. It has become a cross-cultural style that signifies relaxation, affluence, and appreciation of nature which portrays a sense of style to the wearer. It is casual, yet very fashionable.

 The style has already been the subject of small runway shows such as J. CrewBanana RepublicLilly Pulitzer, and Tommy Bahama. And now, other leading designers are now jumping onto the stream too. Chanel,Oscar de la RentaMichael KorsJohn GallianoMatthew WilliamsonAnna SuiPrada and many other designers have shown resort wear in their collections.

 

 By the more people want to go vacation and look sophisticated, we are going to make a brand which meet the needs. 

 

 

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