Re branding statement
Brand – Timberland
Product – winter boots, shoes and clothings
Target – late 20’s ~30’s
– Timberland actually does a lot of work for community, and the planet. Over 94% of its products are PVC free. In addition they have thier own material which is 100% recycled PET.
But I think Timberland does not have that much of eco friendly image. When i asked people around me about Timberland, they just said ‘winter boots brand?’.
So I want to put some more Eco friendly image on Timberland.