Re branding statement

Brand – Timberland

Product – winter boots, shoes and clothings

Target – late 20’s ~30’s

Re branding
– Timberland actually does a lot of work for community, and the planet. Over 94% of its products are PVC free. In addition they have thier own material which is 100% recycled PET.
But I think Timberland does not have that much of eco friendly image. When i asked people around me about Timberland, they just said ‘winter boots brand?’.
So I want to put some more Eco friendly image on Timberland.


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